Close the
marketing loop.
madSense unlocks the power of AI for marketers - speed to insight, smarter strategies, stronger outputs for campaigns that work harder.
Evolutionary marketing AI that takes away the guesswork
The era of knowing exactly what makes audiences buy, click, engage, and convert - and giving them more of it is here.
madSense, an AI research and data company, evolves AI and data into your unfair advantage, built by data scientists and AI experts from OpenAI, Havas, Coca-Cola, CBS, Microsoft, and Diageo.
Leveraging your brand’s DNA, a bespoke LLM ensures every social post, media placement, and email campaign is effective. Semantic vector databases drive authentic content while continuously optimizing feedback loops improve cross-channel performance and efficiency.
Evolve your marketing with madSense.
Our methodology makes AI smarter and data more valuable, focusing it on what your brand needs.
Taking an academic approach to data science, madSense leverages vast amounts of CRM data and third-party sources to inform AI and experience-based training, using historic data to learn your brand’s voice and style.
Using your brand’s specific data, madSense creates, tests, and optimizes content across social media, articles, and video, serving the right content to the right audiences at scale, seamlessly.
It all adds up to efficient advertising and marketing with increasingly optimized results.
Helping brands take the madness out of data and AI.
Fine-tuning.
With a human touch.
Right now, there’s tremendous promise in the world of AI. But there are also tremendous challenges.
AI is informed by general data and doesn’t “remember” your brand. Marketers struggle to connect disparate channels and analyze, or execute upon, brand data. Leaders are under pressure to scale, improve, and optimize—yet current options offer only fragments of a solution.
How it works
1
Data Ingest
We ingest your brand’s CRM and social media data, plus third-party insights, in a secure environment. This data is combined and correlated to create your brand profile, audience cohorts, lookalike audiences and extract your brand’s voice.
2
Analysis & Reinforcement
madSense trains on your data and learns more through feedback loops for ongoing optimization. Over time, madSense learns, and creates more of, what your audience likes, shares, and engages with.
3
Content Creation
madSense automatically creates on-brand content for social, video, images, and articles, perfectly tailored to your brand’s voice and tone.Your team focuses on high-level strategy, not heavy data analysis, content creation, and publishing.
4
Channel Publishing
madSense is your centralized, seamless hub for cross-channel publishing, reaching audiences through optimized content and workflows across your entire marketing strategy. A/B testing and optimization become easy.
Our ever-improving results*
* Why the asterisk? Because reinforcement learning means results are always improving-so our results are subject to change for the better..
+30-50 %
Paid CTR improvement
Our AI continuously optimizes targeting and creatives in real time, driving significantly higher click-through rates across paid campaigns.
-77 %
Fewer manual tasks
Automated workflows eliminate repetitive campaign setup and reporting, freeing your team to focus on strategy and creative impact.
41 %
Lower ad spend
Better data. Smarter decisions. Our precision targeting cuts wasted budget and improves ROAS from day one.
+ 391 %
Time in view
AI-personalized content holds attention dramatically longer, increasing brand exposure and engagement across the funnel.
Join the madSense evolution
Discover what madSense can bring to your agency or brand.
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